America’s No. 1 basic apparel brand marks 10 years of bringing comfort to those living without shelter by donating more than 250,000 pairs of socks to agencies fighting homelessness in all 50 states

Hanes will also donate a pair of socks for every order placed in December on the brand’s e-commerce site, Hanes.comAmerica’s No. 1 basic apparel brand is marking 10 years of the Hanes National Sock Drive and its partnership with Invisible People and its founder, Mark Horvath, bringing comfort to those who need it most and raising awareness about homelessness. (Photo: Business Wire)

WINSTON-SALEM, N.C.–(BUSINESS WIRE)–Small gifts often have the most meaning.

.@Hanes 10th National Sock Drive delivering comfort to those living homeless. 250,000+ pairs of socks donated to nonprofits across country; brand tops 3 million pairs donated through program. Others encouraged others to join #HanesForGood effort!

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For the millions of people living homeless, a clean pair of socks is often described as “the gift of humanity.” Hanes, America’s No. 1 basic apparel, underwear and sock brand, is partnering with organizations fighting homelessness nationwide to deliver comfort to those who need it most through the Hanes National Sock Drive. The brand is marking 10 years of helping provide care and compassion during this year’s drive by:

  • Donating more than 250,000 pairs of socks directly to organizations fighting homelessness in all 50 states, along with Washington, D.C., and Puerto Rico. Since the program’s inception in 2009, Hanes has provided more than 3 million pairs of socks – one of the most requested items by relief agencies – to help the homeless.
  • Giving an additional pair of socks for every order of any apparel placed in December on Hanes.com. Socks will be provided to local homeless shelters.
  • Partnering with Rainier Fruit Company for its second “Pears for Pairs” campaign, which is currently running in United Supermarkets, Harris Teeter, Wegmans, and Lunds & Byerlys stores. From late September through January, Rainier is donating a portion of the proceeds from bulk and bagged pear sales to the Hanes National Sock Drive. In 2018, the Pears for Pairs campaign resulted in 20,000 pairs of socks being donated to five nonprofits.
  • Offering consumers the opportunity to participate directly in the program by visiting www.hanes.com/donate to gift socks ($1), women’s underwear ($1), men’s underwear ($1.50) and bras ($6) that will be distributed in needed styles and sizes.
  • Continuing its 10-year collaboration with Invisible People and its founder, Mark Horvath, to help raise awareness about homelessness. Invisible People uses innovative storytelling, educational resources and advocacy to help change how the public views homelessness and those living homeless in the United States and abroad.

“Most of us take basic apparel for granted, but we know a new, clean pair of socks can mean a lot to those experiencing homelessness,” said Sidney Falken, chief branding officer, HanesBrands. “We are committed to bringing a little comfort to those who need it most – and it is incredibly gratifying to have others, including many individuals across the country, join us in this effort.”

More than 100 agencies, including The Salvation Army Bell Shelter (Bell, California), Homeward Bound (Asheville, North Carolina) and Compassion Outreach Ministries (Columbus, Ohio), have received sock donations from Hanes.

“Small things really do make a big difference to our clients,” said Steve Lytle, director of The Salvation Army Bell Shelter. “The smile on a client’s face when she received a clean pair of socks for the first time in months was priceless. There was joy in her eyes and it was clear that the socks were the most precious gift she could have received in that moment. Another client said his gift of clean socks was a sign that there are people who care and that his life did matter.”

Homeward Bound distributes more than 2,000 pairs of socks a month to those living homeless.

“Homelessness is a community problem and it will take everyone’s support to help end the epidemic,” said Ashley Campbell, the agency’s outreach specialist. “Right now, some of your neighbors are living outside, in tents and under bridges, vulnerable to inclement weather and violence, stripped of dignity and our collective respect.

“There are so many ways to help,” Campbell continued. “Educate yourself about homelessness in your community, volunteer at your local agency fighting this issue or simply make a donation that would help a nonprofit save its limited resources.”

Jeffrey Tabor, director of TWO Men’s Ministry House for Compassion Outreach Ministries of Ohio, added that there is no donation too small to be used for good to fulfill a basic human need.

“Imagine the importance of just one pair of socks when you are focused on keeping your feet dry and warm during the cold winter months,” Tabor said. “That’s why we are so thankful for our partnership with Hanes, which has fulfilled an immediate, basic human need for so many people.”

Lytle underscores, however, that sometimes it all boils down to human contact. “Acknowledge people who are experiencing homelessness with a smile or hello,” he said. “By engaging with a person who is experiencing homelessness we are saying ‘I see you and you matter.’”

The Hanes National Sock Drive is part of Hanes for Good, the corporate responsibility program of Hanes’ parent company, HanesBrands (NYSE:HBI).

Organizations distributing Hanes socks include:

State City Organization
Alabama Mobile Family Promise of Coastal Alabama
Alaska Anchorage Brother Francis Shelter
Arizona Phoenix Phoenix Rescue Mission
Arkansas Fayetteville 7Hills Center
California Bell The Salvation Army Bell Shelter
Hollywood Covenant House California
Los Angeles East Los Angeles Women’s Center – Hope & H.E.A.R.T Emergency Shelter
Ktown for All
Los Angeles Mission
Street Symphony
San Diego Father Joe’s Village
Santa Clara Bill Wilson Center
Watsonville The Salvation Army
Whittier Whittier Area Interfaith Council
Colorado Denver Colorado Coalition for the Homeless
Connecticut Ansonia Master’s Table Community Meals
Waterbury St. Vincent DePaul
Delaware Dover The Salvation Army
District of Columbia Washington, D.C. Covenant House Washington
Miriam’s Kitchen
Florida DeLand God’s Bathhouse
Fort Lauderdale Covenant House Florida
Jacksonville Beach Mission House
Lakeland Talbot House Ministries
Pensacola Alfred-Washburn Center
Waterfront Rescue Mission
Tampa The Salvation Army
Georgia Atlanta Covenant House Georgia
Crossroads Community Ministries
Nicholas House
Zaban Paradies Center
Savannah Divine Rest Inc.
Hawaii Hilo Hope Services Hawaii Inc.
Idaho Boise Interfaith Sanctuary Shelter
Illinois Chicago Covenant House Illinois
Lawndale Christian Health Center
The Night Ministry
The Salvation Army
Indiana Indianapolis Horizon House
Wheeler Mission
Iowa Council Bluffs MICHA House
Iowa City Shelter House
Kansas Topeka Topeka Rescue Mission
Kentucky Louisville The Salvation Army
Louisiana New Orleans UNITY of Greater New Orleans
Maine Bangor Bangor Area Homeless Shelter
Maryland Baltimore Agape House Inc.
Baltimore Station
Massachusetts Boston Pine Street Inn
Michigan Detroit Covenant House Michigan
Mount Clemens Turning Point
Minnesota Minneapolis St. Stephen’s Street Outreach
Mississippi Vicksburg Warren County Children’s Shelter
Missouri St. Louis Students-in-Transition (St. Louis School Board)
Montana Billings Montana Rescue Mission
Nebraska Omaha Siena/Francis House
Nevada Las Vegas Caridad Charity
New Hampshire Concord Concord Coalition to End Homelessness
Plymouth Bridge House Inc.
New Jersey Freehold Destiny’s Bridge
Lawrenceville HomeFront
Newark Covenant House New Jersey
New Mexico Albuquerque Joy Junction
New York New York Covenant House New York
Midnight Run
Syracuse Rescue Mission Alliance
North Carolina Asheville Homeward Bound
Charlotte Men’s Shelter of Charlotte/Urban Ministry Center
Thomasville Cooperative Community Ministry
Winston-Salem Bethesda Center
Samaritan Ministries
The Salvation Army
Winston-Salem Rescue Mission
North Dakota Bismarck Ministry on the Margins
Minot YWCA Minot
Ohio Akron Community Support Services
Cincinnati Shelterhouse
Cleveland The City Mission Men’s Crisis Center
Columbus Compassion Outreach Ministries
Oklahoma Oklahoma City City Rescue Mission
Oregon Lebanon Family Assistance and Resource Center
Portland Central City Concern
Pennsylvania Natrona The Building Block of Natrona
Philadelphia Bethesda Project
Covenant House Pennsylvania
Project HOME
Pittsburgh Pittsburgh Mercy’s Operation Safety Net
Pottsville Schuylkill Women in Crisis
Wilkes-Barre The Salvation Army
Puerto Rico San Juan The Salvation Army
Rhode Island Providence Crossroads Rhode Island
South Carolina Columbia Transitions Homeless Center
Sioux Falls Bishop Dudley Hospitality House
Tennessee Kingsport Hunger First
Memphis Urban Bike Food Ministry
Nashville Open Table
Texas Austin Mobile Loaves and Fishes
Copperas Cove Operation Stand Down Central Texas
Dallas The Stewpot Dallas
Farmers Branch Just Because Inc.
Houston Covenant House Texas
Lord of the Streets
Utah Salt Lake City The Road Home
Vermont Burlington Committee On Temporary Shelter
Virginia Charlottesville The Haven
Richmond The Salvation Army
Washington Seattle Seattle Homeless Outreach
The Salvation Army
West Virginia Charleston Union Mission
Parkersburg The Salvation Army
Wisconsin Milwaukee The Guest House of Milwaukee
Waukesha Hope Center
Wyoming Casper Wyoming Rescue Mission

Hanes

Hanes, America’s No. 1 apparel brand, is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com.

HanesBrands

HanesBrands is a socially responsible leading marketer of everyday basic innerwear and activewear apparel in the Americas, Europe, Australia and Asia-Pacific. The company markets T-shirts, bras, panties, shapewear, underwear, socks, hosiery, and activewear under some of the world’s strongest apparel brands, including HanesChampionBonds, MaidenformDIM, Bali, PlaytexBras N ThingsNur Die/Nur Der, Alternative, L’eggsJMS/Just My SizeLovable, Wonderbra, Berlei, and Gear for Sports. More information about the company and its award-winning corporate social responsibility initiatives may be found at www.Hanes.com/corporate. Visit our newsroom at https://newsroom.hanesbrands.com/. Connect with the company via social media: Twitter (@hanesbrands), Facebook (www.facebook.com/hanesbrandsinc), Instagram (@hanesbrands), and LinkedIn (@Hanesbrandsinc).

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